The Rackhouse Tavern

Visual Identity & Printed Collateral

Studio: Revolver New York
Industry: Food & Beverage, Hospitality
Design Director: Erica McCarthy
Lead Designer: Bryan Barham
Skills: Logo Design, Art Direction, Layout

In collaboration with Revolver New York, I created a visual identity for The Rackhouse that utilizes custom typography and illustration to speak to the brand’s timeless hospitality and spirited conviviality. My concept was inspired by the typography of mid-century diners, hotel taverns, and matchboxes. By infusing classic visual references with my own illustrations, we created a brand that feels warm and welcoming with a splash of tipsy irreverence.

Located in the historic Campbell House Hotel in Lexington, Kentucky, The Rackhouse offers a variety of Southern fare paired with an extensive bourbon menu.