K+

Visual Identity Concept

Studio: Revolver New York
Industry: Beverage
Design Director: Erica McCarthy
Lead Designer: Bryan Barham

My concept combines a linework style that references athletics with a series of colorful, energizing gradients to create a visual language that speaks to active kids and young adults. An organic sports drink for kids with nutritious ingredients, K+ aims to fill a gap in the market by offering healthier hydration for young athletes and catering to active families.