The Apiary

Visual Identity Concept

Studio: Revolver New York
Design Director: Gary Rizzolo
Designer: Bryan Barham

At the intersection of nature and innovation, The Apiary is both a booming tech hub and a high end hotel in a scenic location. The brand’s namesake is a place where bees, or a collection of beehives, are kept. It pays homage to the bee and colony alike with a unique hospitality experience that is founded on warm community and the delightful hum of energy and inspiration.

My visual identity concept for The Apiary was to reference the visual language of pollen and its association with the spread of flora and color in nature. By implementing scattered patterns, referential greenery and meandering typography, I was able to create a unique identity for The Apiary that ties in to the brand’s association to nature and collaboration.