Local Chapter

Visual Identity Concept

Studio: Revolver New York
Client: Hyatt, Union Square Hospitality Group
Industry: Food & Beverage, Hospitality
Design Director: Gary Rizzolo
Designer: Bryan Barham
Skills: Art Direction, Logo Design

An all day café set in an approachable, soft brand hotel with international locations, Local Chapter speaks to a global community of travelers and locals. This concept focuses on the connections and shared experiences of Local Chapter regulars.

My concept was to implement typography and color made historic by social, athletic, and philanthropic clubs, to create a visual system that highlights Local Chapter’s global community of members. Using symbols that reference unity such as globes, banners, and shields, this concept speaks to the brand’s welcoming sense of inclusivity.