Versalie

Packaging Concept

Client: Way of Will
Studio: Aesthetic Movement
Industry: Skincare, Wellness, Gift
Design Director: Maria Pastore
Lead Designer: Bryan Barham
Skill: Layout, Pattern Creation, Print Production

In collaboration with Aesthetic Movement, I designed a new line of packaging for Way of Will’s 100% pure essential oils and essential oil products. With a hand in every stage of the process, from initial concept sketching to finalizing artwork for production, I was able to communicate my vision for the relaunch of the wellness and fitness line.

We paired the brand’s existing typography with my own bold, contrasting illustrations and patterns to produce a successful revamp that compliments its original product line. The Way of Will packaging has been featured in major retailers like West Elm, Anthropologie, Urban Outfitters, and Nordstrom.